Spice Stellar Mi-524 Price in India
Spice Stellar 524 is the latest edition to the Spice Family and is priced higher than the Stellar Mi-503 and Stellar Mi-507 and Stellar Mi-516. The Spice Stellar 524 is quietly making the rounds of online retail shopping portals at RS 8899. Though the pricing on Spice website says that spice stellar 524 price is Rs 10799 it is hugely discounted on the shopping portal .This is another phone which will fight a pitched battle under the RS 10k segment.
Lets us find out whether the marketing strategy of pricing it low on the shopping portal works in its favor. Spice an Indian handset manufacturer has been regularly introducing Smartphones now with a keen eye on the Smartphone market pie and it has been moderately successful. But it needs to be much more aggressive like Micromax which has made innovation as its launch pad and has gone global too.
Display Features of Stellar 524 Mobile Phone
The Stellar 524 has a 5 inch display screen which is LCD and capacitive HD with On cell IPS display. The Smartphone promises a rich and visually appealing experience and fulfills the high definition criteria. The clarity is high though not of the same quality or one which you will find in Samsung products, it just manages to romp home with its sharpness.
It weighs 195 Gms which is moderately heavy and comes only in white color. The display resolution is 1280*720 which a standard feature in Smartphones is.
The outward frame boasts of a duel injection body with a cambered ergonomics design so that it fits beautifully in the palm.
The Smartphone is bolstered by 1.3 GHz Quad Core Processor with 1 GB RAM and an internal memory space of 8GB that is compatible with GSM and CDMA and It is compatible with 2G. The switching from games to mails can be done easily but will not provide a seamless experience and some applications might hang during multitasking. The hardware supports the day to day functionality of the phone. The phone offers dual sim conventionality with one of the sims being compatible for 3G service.
It has Wi-Fi and Bluetooth too. The memory can be expandable up to 32 GB using a Micro SD micro card.
The Spice Stellar 524 offers a 13 MP rear camera with flash and a front camera at an impressive 3.2 MP which is unique as most of the Smartphones offer either a 1 or 2 MP front cameras. The Smartphone offers video recording with sharing and playback features. It supports video formats like 3gp and mp4.
This phone will be a selfie’s delight as the picture quality is good. It has zoom facility also.
Battery Backup of Spice Stellar 524
The battery offered is a 2000mAh which is disappointing given the fact that the phone priced at Rs8899 should have had a better capacity. A 2000mAh will offer talk time of just 7-8 hours.
The Smartphone is operated on an Android Kit Kat 4.4 which again is a standard feature of most of the Smartphones in the market. It does not differentiate itself in any way in terms of its use of applications for browsing and entertainment. There is no information as to whether the OS can be upgraded in the coming months to the latest Android 5.0 Lollipop which will greatly enhance its features and performance.
The Language of the Smartphone can be changed to any of the 21 Indian languages which make it as the unique feature of the Smartphone. This is extremely useful in India where the consumers will find it comfortable using the phone with the language of their choice.
Other applications include Personal information management like the Alarm, Calculator, Calendar, VAS apps and Play store. For communication the Smartphone offers SMS, MMS, Push mail, email exchange, Caller Group and 3G video calling.
The Spice Stellar 524 does not offer any innovative features that differentiate it from the rest of the pack. It is an “also ran” Smartphone which attempts to deliver what other Smart phones in the market are already providing to the consumer. Phones like Xiaomi Redmi 1S, Zenfone 5, Huawei Honor Holly and Karbonn titanium S19 are other options. The Spice Stellar 524 will be a choice of the average Smartphone user but the price is a deterrent as there are other Smartphones which offer the same features in the range of 6K-7k.
The Price is little steep as other phones in the market with the same features and specifications comes at a lesser price so the Smartphone retailers will have quite a task at hand trying to convince the consumer to opt of the Spice Smartphone. The Smartphone of course will be offered as a bundled offer for Spice telecom users.
The handset manufacturer has been successful in launching a Smartphone which has the same specifications like other Smartphones in the market. But it has not been successful in proving a product with innovative features. It will be one of the many Smartphones that feature in the Spice family of phones and gives its users more number of options to choose from.
Retailers will of course pitch the Smartphones as one of the branded Smartphone under the 10k range to the consumer. If a customer chooses to buy a Smartphone online or in any of the retail outlets, the Spice Stellar 524 will be featured as one of the many Smartphones that abound in the market but will not be offered as the “one”. It can also be offered as a Camera Phone as it has a 13MP rear camera but it is doubted whether the consumers will opt for that option alone.
The Spice Stellar 524 can be given a rating of 3 in terms of its features, specification and pricing.
If the customer opts to buy the Spice Stellar 524 he can do so as it fulfils all the criteria of a Smartphone like any other in the market. If one is not very brand conscious that Spice Stellar 524 is just the right Smartphone to buy for daily use.
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